A recent survey by Airbnb in Brazil found that for 59% of Brazilian hosts surveyed, the income from renting out their property helped them stay at home during the pandemic.
According to the same survey, for 63% of these hosts, the main reason for listing their properties on Airbnb is to earn extra income, while 50% said this income helped them maintain their home and 27% their bills in the day.
IT professional Martin Rehse, who has IT as his main income, shows the impact in the nearly three years he has hosted: “Our family has owned the property in Monte Verde (MG) for 33 years and the costs were high, so that’s where I started. Today, the site maintains itself and generates revenue,” analyzes Rehse, who is a superhost at Airbnb, the top-rated hosts on the platform.
“These are places, often off the usual travel route of people before the pandemic, that are even working together for a decentralization of tourism, opening up more opportunities to destinations that have traditionally been off the tourist trail,” emphasizes the head of Airbnb Supply in South America, Felipe Marcondes.
To get a better idea of the economic impact of the company, According to an Oxford Economics report, Airbnb guests in Latin America and the Caribbean contributed 416,000 jobs and $4.5 billion in salaries, revenue generated in various tourist touchpoints, such as local shops and restaurants.
Another survey commissioned by the platform, with 7,500 users from five countries (Mexico, France, United Kingdom, Australia and United States), found that 63% of respondents now have more flexibility in their work. A third said they plan not only to move to another place after the pandemic, but also to work remotely more often.
The survey also found that 53% of users travel off-peak and 55% off-peak, 55% travel on long weekends, and 53% take advantage of temporary opportunities. Just over a third (37%) plan to travel for an extended period of time.
This scenario is reflected in Airbnb data. Between July and September 2021, 20% of bookings were made for stays of one month or more. Two hundred destinations around the world already have people living in an Airbnb for at least three months, and almost half of this total comes from somewhere else, including in the platform’s universe. Curiously, the elderly, between the ages of 60 and 90, are the ones who sought out these extended stays, reinforcing Airbnb’s DNA of inclusion.
Felipe Marcondes points out that destinations where people can go by car, usually up to 500 km from the starting point, are more popular, calling them ‘hyper-local destinations’. In most cases, they are families looking for a refuge closer to nature, but with a good infrastructure for leisure and even remote work.
By observing current trends and in line with this new scenario where the profile, wants and needs of travelers and destinations are changing, Airbnb has worked on innovative tools, processes and partnerships to deliver even more benefits to guests, hosts and the communities. . in which they live.
Partnerships with tourist destinations
In Brazil, the state of São Paulo is part of dozens of partnerships signed with tourism promotion organizations, governments and non-profit organizations, as well as other partnerships that focus on sustainability and promote responsible tourism, in addition to improving the use of market intelligence by destinations to strengthen the information base on the profile of new visitors and their contribution to the movement of local economies.
In other Latin American countries, such as Colombia and Costa Rica, the platform also forms partnerships to open dialogue and support governments in developing better public policies aimed at tourism.
New way to search
In 2021, 150 new tools, updates and features have been released. This is not only a constant on Airbnb, but also reinforces the service to the new reality of people with more flexible jobs, some even in the model everywhere office.
In order to meet this new traveler profile and provide the user with the opportunity to discover new places, the platform created the search for Airbnb categories in May 2022. When accessing the platform, 56 categories are presented that organize accommodations according to their style, location or proximity to a travel attraction. So, with a search, the search results according to that category also come up in other places.
The more than 50 category options range from beach, incredible pools, indoors and cabins to castles, caves, towers and containers. This shows not only different market niches, but also pluralism, allowing each traveler to have unique experiences.
“There is a growing interest in experiences, much more than just visiting a specific destination. Travelers are looking for more than just quality accommodation and will find exclusive options on Airbnb, such as cabins, uniquely designed accommodations and even castles and islands,” emphasizes Marcondes.
As Wi-Fi verifiedthe host checks the speed through the Airbnb app itself and lets the guest know if that service is sufficient for their needs, be it for leisure or business.
Superhost Rehse points out that Wi-Fi authentication is a great value for a traveler to choose between one destination and another: “It helped me a lot with the home office niche”. He also emphasizes the new possibility to receive pets and to charge extra cleaning costs for the stay of the animals: “The last update with the extra fee was super practical. I think 90% of my bookings are with pets, I’ve even had guests with turtles.”
Already Travel Tab strengthens, All booking details are grouped in one place, making it easy to search information such as location, voltage and available items in the property.
One of the most common barriers to travel can be language. With that in mind, Airbnb created the translation machinean automatic translation tool with more than 60 languages.
A Accessibility Analysis verifies the correctness of the accessibility features of the ads, and another novelty is that the platform now allows reservations up to 12 months in advanceallowing advertisers and travelers to plan quite comfortably.
For new hosts to improve their knowledge and exchange tips, the Ask a Superhostthat connects users to model hosts that are carefully evaluated every 90 days, alongside references in the community. mArcondes explains that “O model of deep learning The platform automates the placement of photos in listings based on guest-determined attributes, while smart text suggestions help hosts create the best title and description for their property.“.
The icing on the cake is the Air Coverwhich covers hosts up to $1 million in damage to property or possessions, and the same amount for civil liability, loss of income, for example, costs for deep cleaning, and damage caused by pets.