With an innovative management and in the quest for efficiency in tourism activity, the Municipal Institute of Tourism – CURITIBA TOURISMthe official tourism office in the municipality of Curitiba, is chaired by Tatiana Turra.
Given in this interview to DIARY Tatiana talks about the changes and advancements that the city of Curitiba has gone through in recent years. According to her, in 2018 the town hall reduced the ISS for the events sector in order to increase the appeal of concerts, congresses, conventions and events in general for the municipality. “One of the effects of this measure has been the positioning of Curitiba as the 3rd destination in Brazil for foreign tourists visiting us for business and events and the consolidation of the city, including on the route of major international shows,” he said in the statement. interview. Tatiana says she is excited about the return of events in the city, investments in infrastructure and news from Curitiba to bring tourists to the city. Checking out:
DIÁRIO – What are the new projects or initiatives Curitiba has to expand the reception of corporate tourism?
Tourism in Curitiba has undergone major changes in recent years. The traditional city of congresses, events and business trips distinguishes itself with a range of gastronomic, entertainment and cultural services. This allows us to add value to those who visit us on business and the opportunity to practice the current bleisure concept, when the relocation aligns business and leisure interests. This is intended to increase the average stay in the city, which is already 3.4 days.
In 2018, City Hall scaled down the ISS for the event industry to boost the appeal of new events to the city. One of the consequences of this measure was the positioning of Curitiba as the 3rd destination in Brazil for foreign tourists visiting us for business and events and the consolidation of the city, including on the route of major international shows.
DIÁRIO – What were or what will be the investments in municipal infrastructure to serve the tourist?
We are looking for an innovative management for tourism. In 2020, we started working on the methodology of a Smart Tourist Destination, which seeks the efficiency of tourism activity, taking into account the tourist journey and its relationship with the destination.
In that sense, we are investing in accessibility works in the region of the historic sector, which also includes urban landscaping. For the second half of the year, we will launch the three-way interpretive signage project, as well as improvements to the panoramic tower. For the next year we have to deliver the project to breathe new life into the Botanical Garden Service Center.
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DIÁRIO – Curitiba has a packed events schedule for the first half of 2022 and one of the standout events is the Expo Turismo Paraná, which will take place in early June. What are the preparations like to organize the event and what is the expected impact on tourism?
We are delighted with the resumption of events. In March, the city received the Smart City, surpassing participant records, so expectations are high for Expo Turismo Paraná, the industry’s most representative event. We will take the opportunity to present the Curitiba Tourism School, the work we are developing together with the Tourism Innovation ecosystem and the axes of Curitiba Intelligent Tourist Destination, as well as the destination that will be promoted in the marketing plan we have recently built.
DIARY – What’s the news from Curitiba taking tourists to the city?
There is a lot of news in Curitiba! The Botanical Garden got a new gallery, called Galeria das 4 Estaçãos, which, in addition to new species of flora, has a SENAC cafe. The recently revitalized Passeio Público had its old bandstand, transformed into a digital bandstand, where it is possible to watch movies and the latest attraction is the Paranista Memorial, a fully accessible environment where you can see the works of João Turin and the identity of the state Paraná, not to mention that our tourists can also attend and participate in plastic art workshops.
There are also many new gastronomic spaces, cafes, breweries … and the metropolitan region allows for incredible tours of wineries, rural tourism and ecotourism.
DIÁRIO – What is the projection or expectation of tourism for Curitiba in 2022?
We estimate that we will recover all pre-pandemic indices, with a significant increase in the leisure segment.
Graduated in Tourism from Universidade Positivo, specializing in Marketing from FAE Business, and International Tourism from Universidad de Las Palmas de Gran Canaria – Spain. Tourism consultant, with work at the Ministry of Tourism, Federal University of Santa Catarina, SEBRAE-PR, among other institutions and companies.
Between 2009 and 2016, he was Executive Director of the Curitiba and Region Convention & Visitors Bureau, and was recognized with the Panorama do Turismo Prize – Professional of the Year 2015 – Tourist Entity and the Grand Prix Prêmio Caio – Best Destination Marketing Professional 2016 In 2017, he assumed the presidency of the Municipal Institute of Tourism – CURITIBA TURISMO, the official tourism body in the Municipality of Curitiba.