If sex is (still) taboo, imagine talking about the health of your intimate area? It was time, conversations and requests reserved for gynecological and dermatology offices are now at the center of conversations about beauty. And we’re not just talking about the sexual health trend or the normalization of vibrator use – it’s delicious! –, but cosmetic care with the intimate area.
Consider the entire pelvic area, from the vulva to the groin and buttocks. In September 2021, Bruna Ortega, a consultant at WGSN, the world’s largest trends bureau, was talking on the Glamor website about the wave of skintimates and what the new frontier of our skincare routine will be. The bureau states in its trend forecasting report that by 2025, the category should grow and reach US$32 billion. Wow! Yes, creams and the like have arrived where the sun doesn’t hit! If somewhere in the past even soaps for the basic cleaning step were viewed with some trepidation, today the scenario is changing.
When talking to gynecologists, there is consensus that caring for the area with compassion can help us break down prejudices. You must have heard someone say that it is wonderful to take a small mirror and see everything below. So just think how interesting it would be for self-knowledge to naturalize touch through creams and serums. “Gynecologist and obstetrician Viviane Monteiro has given people a set grooming routine that has allowed women to pay more attention to their intimate areas, including a better understanding of each part of their anatomy.”
Okay Gla, but do we really need one more step of maintenance in our routine? It varies. Aesthetically, the decision is up to you. However, there are other reasons that may prompt a person to pay attention to the area, from discomfort with waxing to a lack of lubrication in the hip area and folliculitis. With that in mind, yes, it’s interesting to see cosmetic options become more and more technological, inclusive and enjoyable to use. “The vulva is made of skin and, like the skin on the rest of the body, it undergoes changes over the years, it can become thinner and drier,” explains Viviane. “Products for the region help with the main complaints. From moisturizing the skin after epilation to soothing a sensitive area after intercourse.”
Highlights of the market include exfoliants that are more sensitive and help prevent ingrown hairs in the groin, as well as oils and serums enriched with hyaluronic acid and vitamin E that help protect and moisturize the vulva and its surroundings. “It is important to remember that these products are not designed to mask odors, but to protect the health of the intimate area,” Viviane emphasizes.
The vaginal canal does not require any washing or product application steps as it is self-cleaning and has a delicate bacterial flora responsible for maintaining the correct pH and preventing infections.
Speaking of intimate areas, we cannot forget the area other than the butt and anus. Aesthetic concerns are not new, of course, but the pandemic has added a new element to the story. The time spent at home alone and the long hours we spent sitting in front of the computer added dermatological complaints to the bill. “Folliculitis is one of the most common complaints in the office,” says dermatologist Juliana Piquet. Often times, the condition inflames the hair follicles from which the hair is born, causing red balls or even pus spots. According to the doctor, the causes of the condition are diverse and go beyond time in the chair. It can also be caused by too tight clothing and sensitivity to wax.
This is where special formulas that are normally enriched with assets responsible for reducing redness and inflammation, such as salicylic acid and niacinamide already known to our skin, come into play. Another product that has been on the market for a while is the butt peeling. Those containing particles for physical exfoliation or ingredients that promote chemical regeneration (ideal for blemishes) are options to avoid staining. And if earlier creams and gels promised wonderful results, such as eliminating cellulite and stretch marks, today communication is a more gentle real care replacement, restoring moisture and softness. The advantage of new recipes is in the composition. They come repackaged with higher percentages of natural actives and moisturizers—a point for those who like to have good drainage. Does the skin in the area feel very dry or does it hurt when thermometers show low temperatures? Maybe it’s worth the experience of using a mask that combines concentrated serum with occlusion and outperforms ordinary moisturizers.
Shall we go to anatomy? The vagina is the canal that extends from the external opening in the vulva to the cervix. The vulva corresponds to the region at the entrance to the vagina, which includes the inner and outer labia, the clitoris, the urethra, and the inguinal mound. Apart from this area, yes, attention can be paid to the cleaning of sweat, urine and the like. But opt for hypoallergenic formulas, okay? It can run to other spots, even to the groin.
Butt skin care is more practical, but the main thing is to choose the basic ingredients (which will affect the issues directly related to it) and to pay due attention to the application method. The most interesting way to apply your cream is to stimulate with a quick massage. This is because manual maneuvers not only relax but also help to activate circulation and drain fluid build-up that can affect the area.
Yes, we know you must be wondering if we can use facial products on intimate areas. When we talk about the pelvic and vulva area, the answer is simple: no.
“The area is much more sensitive than facial skin, so it’s important to look for gynecologically-tested products that avoid fragrance, alcohol, parabens, and even very intense active ingredients,” says gynecologist Marcella Maia. As for the butt, we can use body moisturizers, but specific formulations will always be stronger. If in doubt, call a trusted dermatologist or gynecologist, OK?
To add to the bag
Products specially developed for special care: