MTur announces selected routes in the 2nd edition of Rural Brazil Experiences – Portuguese (Brazil)

After a qualification phase, the Ministry of Tourism released this Friday (20.05) the final result of the selection of routes that will participate in the 2nd edition of the Experiences of Rural Brazil project. In total, seven routes will be covered at the initiative of the federal government, with the Ministries of Tourism and Agriculture, Livestock and Supply and the Universidade Federal Fluminense (UFF) guaranteeing technical support to promote the development of rural tourism.

The routes, linked to the agri-food chains of coffee, cachaça, manioc flour and honey, are the “Caminhos de Dona Francisca”, of Santa Catarina; the Rota do Engenho and the Rota Caminhos de Itabaiana, from Sergipe; the Green Coffee Route, from Ceará; the Coffee Tourist Route, the Coffee and Wine Route and the “From the Genome to the Cup” route, the last three in São Paulo. Those responsible for the routes will be contacted for a first working meeting on the 27th.

The project aims to promote the structuring of destinations and family farms related to tourism, based on the training of entrepreneurs and rural producers with a view to offering visitors unforgettable experiences. At the end, participants will receive support to introduce products and services into the tourism market, such as bars, restaurants, lodging facilities and handicraft shops.

The Minister of Tourism, Carlos Brito, congratulates those selected and points to efforts to strengthen rural tourism. “Land and nature tourism are important post-pandemic trends, and Brazil has one of the greatest opportunities in the world. Welcome and together let’s appreciate even more the wealth of rural attractions in the country, contribute to the diversification of the national tourist offer and generate employment and income alternatives in rural areas,” he says.

Get to know some of the routes selected for the new edition of Rural Brazil Experiences:

Trails of Dona Francisca: Located in Joinville (SC) and linked to its cachaça and honey production chains, the route is the scene of rural mountain landscapes and properties with beautiful gardens. Along the way there are stops to buy drinks, typical handicrafts, flowers, plants, colonial products, fruits and delicacies of German cuisine. The route allows you to contemplate the road of Estrada Dona Francisca (SC-418) and the exuberant beauties of Serra do Mar.

Coffee Tourist Route: located in Serra Negra (SP) and belonging to the production chains of cachaça, coffee and honey, the route has beautiful scenarios amid coffee plantations and the Atlantic Forest. Along the way, the visitor can experience not only the culture and production of specialty coffees, but also visit distilleries, distilleries, waterfalls, an ecological park, restaurants, cafeteria, bistro, department stores and charming inns.

Coffee and Wine Tour: Located in the town of Espírito Santo do Pinhal (SP), the route works along the coffee and honey production chains. The route is based on the interest in the coffee culture and the coffee industries, which stimulate business tourism in the municipality, characterized by the historical richness of the grain. The route is also the scene of farms producing fine grapes, which allow the production of world famous wines.

Itinerary “From the genome to the cup”: Also located in Espírito Santo do Pinhal (SP), the tour, which belongs to the coffee production chain, offers an immersion in the history and culture of the bean and the drink that comes from it. Amid the landscapes of Serra da Mantiqueira, visitors can learn about the production of high-quality coffee specialties from harvest, in addition to experiencing the local historical heritage, with preserved spaces.

Mill route: the route, linked to the cachaça production chain, goes via Indiaroba and Santa Luzia Itanhi (SE). The main feature of the script is the experience of a timeline between colonial Brazil and the Empire, which tells the story of Sergipe, the importance of the Piauí River in the sugar cane economy and the establishment of the mills. Visitors have the opportunity to learn about the entire artisanal production process of cachaça, including tasting.

Green Coffee Route: Located in the cities of Guaramiranga and Mulungu (CE), the route belongs to the coffee and manioc flour production chains. The route is part of the Maciço de Baturité region, where there is a protected natural area of ​​a total of 32,690 hectares. It is home to the so-called ‘Shadow Café’, grown in the shade of the mountain forest, which provides the local soil with a large amount of nutrients conducive to the production of the grain.

Trails of the Serra de Itabaiana: the route is located in Itabaiana (SE) and works with the cassava flour production chain. There, tourists can follow the work of a flour mill, in which two families of women take turns preparing typical food every week. It is also possible to discover the processing of cashews, as well as the Parque dos Falcões, the only one in Latin America that specializes in dealing with birds of prey.

HISTORICAL – The first edition of the Experiences of Rural Brazil project included eight routes producing cheeses, wines, beers and Amazon Fruits: the Atlantic Amazon Route (PA), the Mother Earth of Brazil, Its Paths, Secrets and Flavors (BA); Espírito Santo Agritourism; the Terroir Vertentes cheese route and the gastronomic route of Terras Altas da Mantiqueira (MG); the Caminhos do Campo (SC), the Ferradura dos Vinhedos and the Farroupilha Colonial Route (RS).

The experiences developed on the routes were presented in promotional videos of each of them (Check HERE) and there were also catalogs on the routes (access HERE).

by André Martins

Communications Office of the Ministry of Tourism

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