More than 80 companies from Brazil will attend the Empreende Brazil Conference Business Fair


In addition to 100 simultaneous lectures, with 6,000 participants, the event offers a unique opportunity to capture sales, lead generation, brand positioning and networking

The 8th edition of the Empreende Brazil Conference, on May 28, in Hard Rock Live Florianópolis, will bring together more than 80 companies from all over Brazil at the Business Fair, which takes place in parallel with more than 100 lectures, in simultaneous programming. It will be a unique opportunity to capture sales, lead generation, brand positioning and networking. All 6,000 event participants pass through the fair, which lasts for the entire event, which takes place from 8 a.m. to 12 noon. Among the segments that will be represented at the fair are technology, services, food and beverage, education, finance and consumer goods.

Empreende, the largest entrepreneurship immersion in Latin America, will bring together more than 50 institutions and entities committed to promoting entrepreneurship. In addition to entrepreneurs, the target groups of the event are also liberal professionals who undertake entrepreneurial activities in their careers, such as doctors, dentists and lawyers, and professionals who hold leadership positions and fulfill functions as decision-makers.

Concurrent mentoring will also be provided to participants during the conference, which will have over 15 continuous hours of content. Based on previous editions and based on the participants already confirmed, the organization estimates that more than half of the audience comes from outside Florianópolis, which will also promote the injection of resources in the hotel and gastronomic chains in a period after the summer which in total should be at least R$10 million. Together, the CNPJs of the companies participating in the event represent R$300 billion in annual revenue and have more than 300,000 employees.

The central theme is “Come out of your bubble”. “Since the first edition, in 2014, we have strived to convey the vision of different sectors and entrepreneurs with different profiles, regardless of the size of their company. We want to give this year’s event even more diversity with participations that show that it is also possible to undertake activities that are not classified as conventional in the business world,” explains Lucas Schweitzer, CEO of Lusch Agência 360°, the company that Empreende founded, out.

Facts: May 28, Saturday, from 7:45 a.m. to 12:00 p.m.
True: Hard Rock Live Florianopolis


Flavio Augusto
Content to educate entrepreneurs is up to him. Author of the channel @geracaodevalor, he is an entrepreneur, writer, CEO and founder of WiseUp, a leader in teaching English to adults. It will be in Santa Catarina for the first time, in response to the public appeal of previous editions of Empreende. Among other things, he was the owner of Orlando City Soccer Club, founder of

Zeze Di Camargo
Singer and entrepreneur, he will tell the company behind the scenes of a career in music that has positioned him as one of the 10 composers who earn the most from copyright in Brazil.

john kepler
Representing a different segment, technology and startups, he was awarded four times as the best investor angel in Brazil by the Startup Awards, made more than 900 investments in startups in the last six years and will talk about the relationship between entrepreneur and investor and how to prepare the company and strategies for attracting investment, a subject in which he specializes.

Thank you Mandela
An increasingly well-known area that has fostered major transformations around the world, social entrepreneurship gives the event an international name and sets foot in Brazil for the first time. The great-grandson of Nelson Mandela, the leader of the African Nobel Peace Prize, is director in South Africa of the NGO Journalists for Human Rights, and will speak on social impact entrepreneurship, drawing on his experience leading the NGO with the audience, which focuses on press training and also has a strong presence in conflict zones around the world.

rodrigo cow
General Manager of Zoho Brasil, he is responsible for sales, marketing, customer support and business channels. He creates an innovative system to accelerate the productivity of companies and provides a solution for the complete management of the company. He has over 12 years of cumulative experience at Zoho, where he also served as Vice President of Marketing for Zoho and also as Head of Sales for the Americas. He also worked at Google, Microsoft and SAP.

Oak Icarus
Founder and CEO of the O Novo Mercado platform, considered the most complete marketing and digital business school in the country. He is an expert in topics such as digital marketing, copywriting, traffic management, sales, social media and Instagram for business. Author of the book “Turning Words into Money”, he is also a businessman, publicist and copywriter.

Eliane Dias
Mother, entrepreneur, coordinator of the NGO SOS Racismo, cultural producer and businesswoman of the largest rap group in the country, Racionais MCs. Female entrepreneurship stands by her, voted Best Music Entrepreneur in 2017 by the “Womens’ Music Event Awards” and on a journey that inspires other women to pursue their dreams in the business world.

Ronaldo Pereira Junior
CEO of Grupo Ri Happy, he is the main speaker who will deal with business management. A mentor to Endeavor and YPO (Young Presidents’ Organization), he led Óticas Carol for 11 years and transformed the franchise network from 160 stores to more than 1,400. He led the retail operations of Oakley, SunglassHut and Ray-Ban. and is also a member of the board of directors of companies Acqio and Petland, the institution IDV (Instituto de Desenvolvimento do Varejo) and the NGO Amigos do Bem.

Joao Branco
Vice President of Marketing at McDonald’s, he is one of the top 10 marketing professionals in Brazil according to Forbes. He was voted “Marketing Professional of the Year” by Propmark in 2021 and nominated for Caboré. One of the most influential executives in Brazil, he is a columnist for Forbes, UOL, Meio&Mensagem and MIT Tech Review, with texts read by more than 2 million people each month.

knowing more

Interview with Phil Palmer of Dire Straits Legacy who will be performing in Florianópolis this Saturday

20-05 | varieties
One of the greatest rock bands of all time lands in Florianópolis to restore the memory of timeless songs, such as “Romeo and Juliet”, “Sultans of Swing”, “Money for Nothing”, “Tunnel of Love”, “Walk of Life”, “When It Comes to You”, “You and Your Friend”, “On Every Street”, from the first Wild West End album and many other hits.

Enjoy the park: theatre, visual arts, walking tour and meditation in Parque da Luz on Sunday (22/5)

20-05 | Pleasure
On Sunday, May 22, there will be Curta o Parque in Parque da Luz, after a two-year break due to the pandemic. The program of the second edition of the event will include theatre, visual arts, meditation, circular dance and a tour of the greenery in the heart of the city. Everything is free from 2.30pm.

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