Italy participates in the APAS Show with 12 product brands and is the second European country to export the most food to Brazil

São Paulo – For the first time at the APAS Show, the Italian Trade Agency (ITA) brought 12 brands of Italian products to the event, such as olive oil, spices, pasta, panettone, vinegar and wines. Gaining space in the Brazilian market, the main “Made in Italy” imports, which represent about 80% of the total, grew by 8.5% in value in the first quarter of 2022 to USD 59.8 million, with the emphasis on pasta (US 8.7 million), wines (US 8.6 million) and olive oil (US$ 7.9 million).

ITA annually serves more than 2500 Italian companies interested in establishing commercial relationships with the Brazilian market. Since the opening of Brazil to international trade in the late 1990s, Italy’s import volume has grown and in 2021 the country imported USD 238.3 million, 3% more than in 2020. import value the US$ 74.5 million.

Of the European countries, Italy is in 2nd place, behind Portugal, which has a market share of 4.0%, mainly concentrated in two product categories (olive oil and wine), which account for more than 86% of what the Portuguese sell to Brazil . With a much wider range, Italian items include pasta, flour, bread and pastries, vinegar, sweets, rice and risotto preparations, tomatoes, preserves and fresh fruit.

Present at the ITA stand, there will be novelties on the national market with pasta, oils and sauces, the brands: Acetificio Andrea Milano, Acetificio Varvello, Delikatesse, IT.T., La Chimera D’albegna, Le Rughe Prosecco, Pastificio Fabianelli, Pastificio Marcozzi, Tenuta Fragassi. The companies Giacomo Sperone, which produces sparkling wines, spirits and vermouth, and Pasticceria Fraccaro, from Panettone, are already active in the national market, registering an expressive growth since the beginning of the local activity.

Ferdinando Fiore, Director General for Brazil at ITA, has headed Italy’s body for trade relations with Brazil for about three years and has followed the changes in consumer habits caused by the pandemic.

“Over the past 15 years, the trade relationship between Brazil and Italy has been strengthened by the growth of the national economy and the increase in the purchasing power of Brazilians, in addition to the desire to have Italian ingredients available and the nostalgia of aromas and flavors tasted on travel. de Italy During the pandemic with everything closed, the Brazilian ventured more into the stove with Italian recipes that served as pastimes and moments of fun with the family,” emphasizes Fiore.

“Each of the brands has a different characteristic and all their production is closely linked to the traditions of the areas to which they belong in Italy, making products that save the flavors and aromas of the past, but with technologies of the present, which bring the high quality products to the market”, emphasizes the director general of ITA.

Favorites of Brazilians

On the podium of Italian items Brazil bought in 2021 is wine (US$43.0 million), followed by pasta (US$30.9 million) and olive oil (US$21.5 million). Next in the rankings are prepared and canned tomatoes (US$19.0 million), fresh kiwi (US$14.0 million), wafer and wafer cookies (US$12.2 million), fresh apples (US$9.5 million), million), chocolates and chocolate-based products in packages of 2 kg or less (US$9.3 million), sauces (US$8.0 million), rice and risotto preparations (US$7.7 million), vegetable juices and extracts (US$5.8 million), wheat flour (US$3.6 million), cheese (US$3.6 million), coffee (US$3.6 million), ham and sausage (US$2.8 million) ) and vinegar (US$2.1 million).

One of the strengths of Italian industry is its food production machinery. The quality of the products appeals to consumers all over the world and they soon begin to gain space on supermarket shelves. No wonder that Italy has the second largest industrial sector in Europe and is also the second largest European exporter of machinery and equipment.

Massa is the import champion in the first quarter of 2022

Imports of Italian pasta grew by about 12.2% in the first quarter of 2022, from 5,900 tons in 2021 to 6,600 tons at the beginning of this year. During the same period, there was also an increase in the amount of imports of items such as: kiwi, from 4.6 to 6.3 thousand tons (35.6%); canned tomatoes, from 5.8 to 6.1 thousand tons (3.9%); rice, from 1.6 to 1.8 thousand tons (9.9%); and flour, from 1.1 to 1.6 thousand tons (54.5%).

Salvador, Recife and Fortaleza enter the dispute

With greater purchasing power, states in the south and southeast stand out in the consumer market for products imported from Italy. Moreover, since the beginning of Italian immigration to Brazil, these regions have also suffered from a greater cultural influence. Other important markets with high growth potential are the Federal District, Salvador, Recife and Fortaleza.

Cooking show with chef Nicoló Ferdico

Ambassador of Sicilian cuisine to the world, Italian chef Nicoló Ferdico, will be responsible for bringing flavors, aromas and traditional and contemporary recipes to those who pass by the ITA booth at the APAS Show.

Nicoló will prepare a starter and main course while talking to the audience and giving tips and recommendations on ingredients and preparations. Harmonization will take place based on the drinks offered by the brands present on the stand. A total of eight different dishes are offered to the visitors, two per day.

Where – Stand ITALIA at APAS Show – n° 500, Rua 6, Pavilhão Verde, between the entrances of visitors and exhibitors.

When – May 16 to 19

Schedule – 5:00 PM (dishes are served every half hour)




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