O IHG Hotels & Resorts recently introduced IHG One Awardsyour new loyalty program. Employees will open a new chapter in their travel stories, the company said. In this article, we provide all the details of the program news.
New member program
With nearly 6,000 hotels in more than 100 countries, IHG Hotels & Resorts said it has continued to work hard during the pandemic, growing its portfolio, repositioning itself in the hospitality industry, and attracting new brands and partners. take your loyalty program to the next level.
“Today, as passengers pack their bags for long-awaited vacations or budding business trips, IHG is introducing a new package of changes to the industry-leading IHG One Rewards loyalty program that is guest-first with added value. , more ways to earn on cutting-edge technology with their new smartphone app.”
The new program allows IHG One Rewards members to access IHG Hotels & Resorts’ growing portfolio of 17 brands, including one of the world’s largest collections of luxury and Lifestyle world:
The launch of IHG One Rewards follows the announcement earlier this year of a new tiering and points structure designed to help members earn points faster and have more ways to redeem them.
Claire Bennett, global director of customer experience for IHG Hotels & Resorts, commented:
“This is one of the largest and most complex investments IHG Hotels & Resorts has made in recent years. It’s also the biggest change we’ve made to our loyalty strategy since we introduced the industry’s first loyalty program. We are truly changing the guest experience by offering our loyal members more of what they want, more value and exciting benefits delivered individually through new technologies with our new mobile app.
Based on feedback from our guests, hotel staff and owners, IHG One Rewards is reimagined and puts guests in control of their journey. It recognizes that no two members are the same and celebrates them, allowing guests to travel and achieve their goals in their own way. Every day we welcome more guests to our hotels and while the love of travel is universal, the reasons and ways people travel are different. With IHG One Rewards, our members can create the right rewards for them.”
IHG One Rewards has five categories. See below for what they are and how to get to them, which could be related to nights or qualifying points. In each of the categories, the program offers the accumulation of bonus points during the stay, up to a 100% bonus.
All stays from January 1, 2022 will already be taken into account when determining status in the new program. The new scoring structure began on April 13, 2022 and was reflected across all member accounts until April 17, 2022.
According to IHG, the program offers relevant benefits to members so they can have more fun during their stay. Highlights include:
Faster accumulation of points
A new category (Silver Elite) and a new point accumulation structure will allow members to earn points faster and receive rewards in less time. The new feature launched on April 13, 2022 and was reflected in all member accounts through April 17, 2022.
Other improvements and member benefits include:
- Complimentary breakfast for Diamond Elite Members (as a welcome option);
- Exclusive access to promotions Bonus night discount for Platinum Elite and Diamond Elite members;
- More options for Elite Members with early check-in, late check-out (if available), and room upgrades (to suites, if available, or another premium room type for Platinum Elite and Diamond Elite members).
Realizing that not all members want to use their points in the same way, IHG One Rewards announced the launch of Milestone Rewards, a new platform that allows you to choose rewards based on your customers’ preferences.
For a total of 20 nights of stay, members can choose from a variety of rewards every 10 nights, up to a maximum of 100 nights. These Milestone Rewards options include points, $20 food and beverage vouchers, a guaranteed room upgrade, and an annual hotel lounge pass.
All benefits, including the launch of Milestone Rewards, will be available to members in early June 2022.
One of the great innovations introduced is Milestone Rewards, which allows members to earn benefits for every 10 nights they stay. See below for what they are, with highlights for Suite Pack This Annual Lounge Membership.
Benefits of the IHG One Rewards program
With all these new features, here are the benefits offered to customers with a status in the program:
New IHG App
IHG Hotels & Resorts also launched the new IHG One Rewards app. The novelty, according to the network, is more personalized, offers simplified booking and allows members to stay informed, check in faster, staying in touch with the hotel at all stages of the trip.
A video celebrating the launch of the new program was also released.
Major changes to the IHG program, some of which deserve special mention.
Firstly, this is the introduction of a free breakfast, exclusive to Diamond Elite clients, which was undoubtedly lacking in the network’s program.
In addition, the Milestone Rewards program has been a great benefit for IHG, allowing its customers to frequently unlock new benefits, which can help increase hotel chain loyalty. If we analyze it, we can guarantee up to 4 luxury upgradeswhich is great, not to mention yearly lounge access, food and drink vouchers or bonus points. There are many options to choose from, taking into account the different profiles of participants.
What do you think about the news? For more information about the IHG One Rewards program, click here, and to enroll in the program, click here.