Produced in a region with good tourism potential, guava from Carlópolis (PR) is large, crunchy, tasty and resistant. In 2016, it won the Geographical Indication (IG) seal, awarded to products recognized for their tradition and quality, making them unique in the world. The GI of Carlópolis testifies to guava from two municipalities in Paraná: Carlópolis and Ribeirão Claro. Today 36 fruit growers are affiliated with Cooperativa Agroindustrial de Carlópolis and ten of them already have the IG quality mark.
The visibility and awareness achieved with the Geographical Indication and also with the Global GAP (Good Agriculture Practices) certification, obtained in 2019 and essential for the foreign market, boosted guava numbers. Within the country, sales grew 50% in two years, compared to the first half of 2022 with the first half of 2020. The biggest highlight was overseas, as exports grew by 1142%, a jump of 5.2 tons from January to June 2020 up to 65.2 tons. tons in the same period this year. England, Portugal, Canada and the Middle East are the main destinations.
The sales manager of Cooperativa Agroindustrial de Carlópolis and also a certified guava producer, Inês Sasaki, have participated in international fairs. “I went to Spain. And we took our guava. Everyone was amazed at the quality we have”, he is proud.
Inês explains that the reduction of pesticides was essential in order to be able to export the product. “Every year we do a laboratory test with the fruits to see if there is any residue and also to see if the water is not contaminated”. The positive result was only possible with the bagging technique, to avoid the guava fly. “From the moment we pack it, we don’t spend anything anymore, it stays in bags for about 60 days without pesticides. So we do all this work, it’s manual, it’s difficult, but it’s a safety for both the producer and the consumer,” evaluates Inês.
In addition, other factors that distinguish guava from Carlópolis are the thickness of the skin and the size of the fruit. According to certified producer Rodrigo Viana, the crunchiness of the product is due to the thicker skin, which ensures a longer transport time, better marketing, more space on the market shelf and more resistance. Rodrigo adds that the guava variety grown in this GA can weigh an average of 500 grams or more and is considered a “table guava” because of its size.
The tradition of guava in Carlópolis dates back to the 1970s. Its pioneer was Iwao Yamamoto, who arrived in the city of Paraná in 1949 as a child, along with other Japanese immigrants. However, Rodrigo explains that today’s guava is red and was white in Iwao’s time.
“He made a cross and gave another guava, it was a white guava, and he called it Iwao guava. So it all started there, this Iwao guava stayed until the end of the 1990s, when it already gave way to this red one,” recalls Rodrigo, agronomy graduate, researcher in Londrina and decided to return to Carlópolis to double the amount of guavas his father has produced since the 1980s.
Reduction of rural exodus
The president of Sebrae, Carlos Melles, emphasizes that the basis of the geographical indication is to establish the family in the countryside and to appreciate the development of family work. And this has actually happened in places with IG label products.
This is the case with producers Inês Sasaki and Leiko Kawasaki. Both are of Japanese descent, went to live in Japan for a while, but returned to plant guava, with the prospect of foreign trade. “I stayed in a Honda auto parts factory. My work there was great. I stayed for 14 years, I bought this property, I came back, so I try to work here, raise my children,” says Leiko.
The great interest in exports is justified by the fact that the foreign market prescribes a fixed price for the fruit that is higher than the domestic market, which also fluctuates over the months.
“In January and February the price in Brazil was around R$2, in March it fell to R$1, in April R$1.50, from May the price improved and fluctuated between R$2 and R$3, until it reached R$1 in August. reached 4.50 ; while it was sold abroad for R$4, from January to August, without any variation,” explains the sales manager of Cooperativa Agroindustrial de Carlópolis, Inês Sasaki.
Sebrae-PR consultant Odemir Capello talks about the relationship between GIs and tourism – TV Brazil
“Guava arrives well in Europe, people really liked the guava proposal there, which is considered an exotic product,” emphasizes Sebrae Paraná consultant Odemir Capello.
The Brazilian Micro and Small Business Support Service (Sebrae) – both national and head of state – has helped map and implement Geographical Indications across Brazil. Currently, 92 are duly recognized by the National Institute of Industrial Property (INPI).
The innovation analyst at Sebrae Nacional, Hulda Giesbrecht, explains that 69 of the indication of origin modality, which is registered based on the reputation of the region for producing a particular product, and 23 of the denomination of origin modality, in which proof is by scientific technical study of the characteristics and qualities of the product with the natural and human factors of the region. In the case of GI Carlópolis, guava is an indication of origin.
Geographical Indications were recognized in 1996 under the Industrial Property Act. “You collect all the information from traditional knowledge of the production of a product, the entire production history and this is documented and taken to the INPI, which recognizes this record. From there, producers installed in this defined area and who produce according to what is defined in the technical specification book of the product, have the right to use the seal of the geographical indication,” says Hulda.
According to the director of Brand, Industrial Designs and Geographical Indications at INPI, Felipe Augusto de Oliveira, IG is the most advanced intellectual property in existence. “It allows the product to have a competitive edge, mainly in relation to the premium value that can be placed in the market in this product – that is, we tend to increase, from the moment the product receives a geographical indication, approximately from 20 to 50%.”
Gastronomy and tourism
The Pedra do Índio resort offers free time and has the longest zipline in Paraná – TV Brazil
The region called pioneer north of Paraná, which includes Carlópolis and Ribeirão Claro, has the GI of guava and also the GI of coffee, in addition to a dam with natural landscapes that impress visitors. In December 2019, it was established by law as a Special Area of Tourist Interest and officially named Angra Doce, compared to the beauty of the maritime Angra dos Reis (RJ). Angra Doce, in turn, includes the reservoir of the hydroelectric power station of Chavantes and its surroundings, in the states of Paraná and São Paulo.
One of the places that offers recreational, adventure and contemplative activities is Estancia Pedra do Índio, in Ribeirão Claro. The administrative manager of the Estância, Edilaine Faganelli Hernan, describes the landscape: “there are several islands, it is very mountainous, which makes it more beautiful and more like Angra dos Reis”.
The Estancia also offers paragliding and the longest zip line in Paraná, one kilometer long and 128 meters high. The Pedra do Índio, from which the resort takes its name, is a stone in the shape of an Indian’s face, carved over the years by natural events.
Sebrae Paraná consultant Odemir Capello emphasizes the relationship between geographical indications and tourism. “The GI route, we are already thinking about that, as a way to add value to small properties. In Italy, in the Emilia Romagna region, which has about 400 geographical indications, it is possible to see the products that are consumed”.
Factors that distinguish the guava from Carlópolis are the thickness of the skin and the size of the fruit – Disclosure/Emater-DF
And there are already creative entrepreneurs in Carlópolis who are taking advantage of the tourism-gastronomic potential of guava, coffee and the dam in their business.
Bernadete Garcia Ribeiro Dyniewicz owns Parque Vila do Café, a site on the edge of the dam that has belonged to her family since the 1950s and is now open to visitors by appointment. Guava and coffee delicacies make the visitor’s tour even more appealing. Landscaping is also emphasized in Parque Vila do Café, where 3,000 seedlings of 20 native species were planted, next to the rose garden, with 2,000 rose trees. “Coffee and guava are certainly a driving force for tourism in the region. And we see that the social situation of the population is improving strongly, which is very gratifying”, Bernadete notes.
Rodrigo Amaral, a graduate of Information Technology (IT) in Curitiba, left his job at an IT company in the capital of Paraná and returned to Carlópolis, his hometown, to help his father, owner of Caldo de Cana Amaral. Believing in the potential of Geographical Indication products, he created the Romeu e Julieta pastel, filled with guava and cheese, but with the unusual coffee dough. “Together with the pasta supplier we got to this point, it took some effort, sometimes it was very strong, sometimes very weak, even to balance the taste of the coffee,” recalls Rodrigo. He has already sold more than 2,000 pastries in a weekend. Before creating new regional flavors, up to about 150 were sold.
The couple Agostinho João Longo and Rosana Menegon Longo decided two years ago to dispose of wasted ripe fruit in Carlópolis. They created a guava cachaça and take advantage of the quality of the water resources in the region to ensure good distillation. Rosana explains that the water must be chlorine-free and that in the house where they live and where Cachaçaria G&R works, the water comes from the mine. “We would walk around and see a lot of lost guava and then we would know that the American distillate is made with fruit and guava was the flagship because it has a lot of sugar,” adds Agostinho.
The episode “The guava that won the world” will be broadcast tomorrow (16) at 10 pm on TV Brazil. This is the second episode of the special series of Reporting Paths “Wealth of our country”, which premiered with a program about cachaça from Paraty. The series is a collaboration with Sebrae and tells the story of products and manufacturers from locations across Brazil that have won Geographical Indication recognition. The reporting teams lived the experience, with the right to try the products and many adventures in the places visited, in addition to information and research, which are excellent features of the Reporting Pathsthe most awarded program in the TV Brazil.
The other ten episodes show cocoa from southern Bahia; wine, from Campanha Gaúcha; the guarana of indigenous peoples of the Amazon; the marajoara cheese from Pará; the filet embroidery from Lagoas Mundaú-Manguaba, from Alagoas; coffee from Serra da Mantiqueira, from Minas Gerais and other products that are the face of Brazil. All of them will ensure that viewers get to know and recognize these riches.