Owner of two pizzerias and founder of an online course aimed at restaurateurs, Marcelo Marani of Minas Gerais earned BRL 8.9 million in 2021. The secret of success? “I passed bankruptcy and debts, but when I look back, I see it helped me. With studies and technical and behavioral preparation, I have learned to deal with problems. We have to look for alternatives if we want to be great “, says the entrepreneur from Sete Lagoas (MG).
With more than 13 thousand students formed in its online course since 2019, Marani offers a complete path of corporate content, especially aimed at restaurateurs. “About 50% of the resulting bankruptcies within the second year of existence and much of this is due to the founder’s lack of preparation. It is a market with a lot of competition. supervision and a number of laws. The purpose of the course is precisely to open people’s eyes, “he explains.
or course It has video lessons with different themes, which can be accessed in the order that the student prefers, based on the interest and needs of each. The platform also has a number of experts in the fields of finance, nutrition, law, services, cooking and marketing to support students. “We have shown that a restaurant should function as a business. We have received feedback from hundreds of people who thanked us, saying they were broke and managed to turn the game around, increase the billing and set up other units “, says Marani. of the Chamber.
or investment in the teaching sector it started with about R $ 100 thousand. “I started on my own, to understand if it made sense and if the market would understand the course proposal as something useful,” he recalls. However, given the growth in demand, the new contributions they are going to keep the company. “Last year I invested more than R $ 2 million to expand and improve the user experience,” he says. Investments are also directed towards online advertising and marketing actions, which aim to attract new students. Today he has 20 employees in the company.
Marani’s entrepreneurial streak was inherited from his grandfather, owner of a bar and distributor of cachaça, and from his father, who out of necessity opened a pizzeria, when he was fired from the multinational where he worked more than 40 years ago. “My father was very strict and always demanded discipline. Work with him at the age of 14 as an office boy. I had schedules and obligations. He had no privileges because he was the owner’s son “, he recalls. Marani remained in his father’s pizzeria until the age of 18, retracing the roles of waiter, bartender, telephone clerk and administrative sector.” Until he fired me and said I needed to study “, He says.
After studying computer science and spending a year working in England to learn to speak English, he returned to Brazil determined to search Work. First he got a job at a consulting firm in Uberlândia, then he earned a master’s degree in marketing and then got a job at the Vale mining company. “I started there in 2010 and made good money. But after a year I said, ‘This is not what I want in my life,'” she reveals. When his father told him that a pizzeria was for sale in Sete Lagoas, at a good price, Marani had no doubts: he bought the business and started his life as an entrepreneur.
“I started with five employees, while I was still working in Vale. I was working double shifts, it was very difficult,” he recalls. The business, A Francesinha Pizzeria de France, grew as the owner sought knowledge in every possible way. “I used to go to a pizzeria in Sao Paulo, Belo Horizonte, Rio de Janeiro. I wanted to know which ones were the best. I talked to managers, waiters, asked to see the kitchen … At that time I didn’t have a smartphone, I wrote everything in a notebook “, she jokes.
After a year and a half he decided to open his second restaurant. But only in 2015, after reading a book about entrepreneurship, eventually she decided to quit her formal job to focus solely on business. Outside of Vale, Marani then embarked on a larger venture, his third restaurant, this time with a partner. That’s where the situation got complicated. “We spent R $ 300,000 on the restaurant, we didn’t manage it properly and we went bankrupt. It was a failure, a big challenge in my life,” he recalls. “I was ashamed to say what had happened.” The debts were paid off little by little with the sale of his second restaurant and with what he earned from the pizzeria.
With the passage of time and experience, Marani has seen that most of the restaurants in Brazil are family-run businesses, where the founders work a lot, can’t take a break and end up working for subsistence, to “pay the bills “. “I noticed that there was no training in the country to teach these entrepreneurs. So I decided to create an online school for restaurateurs,” he explains.
Today, in addition to managing yours pizzeria with a French theme and taking care of the educational platform, Marani has also become a partner of his father’s plant, Terraço Pizzaria. For 2022, the projection is to reach R $ 12 million with the three companies.