Mexico’s resort chain has branches in several Caribbean destinations and hopes to attract more Brazilian tourists to its hotel complexes
THE Resort chain Grupo Presidentefrom Mexico, recognized Brazil’s potential as a traveler’s emitter and decided to dedicate its actions to: Attracting Brazilian tourists for their hotel complexes in the Caribbean. With locations in Cancún, Cozumel, Tulum, Mexico City and the Guadalupe Valley, the company believes five of its resorts are the face of Brazilian tourists. And for that reason, you focus your marketing actions on them in the first place.
With a high standard of service and an excellent location in the main destinations in the Caribbean, the resort network has hotel complexes for all types of travelers. The units that will be part of this first phase of investment in Brazilian tourists are: Presidente Intercontinental Cancun, Presidente InterContinental Cozumel Resort & Spa, Kimpton Aluna Tulum, Presidente Intercontinental Polanco and El Cielo Winnery Resort, which we will talk about later.
Resort chain is looking for Brazilian tourists
In a note, Gisele Torrano, Sales Director for Lazer Brasil at Grupo Presidente, said the resort chain decided to bet its chips in the Brazilian market because of the great potential to send tourists abroad, especially to the Caribbean, Mexico City and Vale. . from Guadeloupe. She also said the company has identified the units most in demand from travelers from Brazil. So it decided to focus its marketing efforts on them, one of the 20 properties it owns in Mexico.
President of Intercontinental Cancun
The first of these is Presidente Intercontinental Cancun, located on one of the best beaches in this Caribbean destination. This beachfront resort is suitable for the most diverse target groups, such as families, couples, adults and groups of friends. Plus, it’s a great place to host weddings and other events. In addition, it is a pet-friendly accommodation.
THE President of Intercontinental Cancun has spacious accommodation, equipped with TV, air conditioning and balconies, in some units overlooking the sea or the lagoon. The structure also includes outdoor pools and hot tubs, a kids’ club, gym, spa, business center, and equipment for use on the beach. Gastronomy is also one of the highlights, with three restaurants and two bars.
Presidente InterContinental Cozumel Resort & Spa
In Cozumel, the resort chain hopes to attract Brazilian tourists to Presidente InterContinental Cozumel Resort & Spa. Firstly because it is the only 5 star hotel on the island. Second, because it has three beaches, an impeccable kitchen and comfortable suites overlooking the sea. In addition to being a great destination for diving, Cozumel has the second largest barrier reef in the world, as highlighted by the Director of Sales Lazer Brasil at Grupo Presidente.
THE Presidente InterContinental Cozumel Resort & Spa it is in a paradisiacal environment and offers its guests great comfort and leisure opportunities. The complex has outdoor pools, tennis courts, kids club, gym, games room and spa. In addition, it offers diving equipment and beach activities. To top it off, it has four restaurants with different cuisines.
Kimpton Aluna Tulum
In Tulum, another incredible destination in the Caribbean, the resort chain Grupo Presidente offers Brazilian tourists the boutique Kimpton Aluna Tulum hotel. Fully integrated into nature, this resort is perfect for those looking for tranquility to enjoy their vacation. In addition, it has a great location, allowing you to explore the main attractions of the destination, such as the archaeological site of Tulum.
With a focus on wellbeing, the Kimpton Aluna Tulum offers yoga and meditation classes to its guests. You can choose from rooms with a sea view, rooms with a private pool and rooms in the jungle. The structure also includes an outdoor pool, spa, bicycle loan, bar and restaurant.
President Intercontinental Polanco
Presidente Intercontinental Polanco is located in Mexico City, just a 20-minute walk from Chapultepec Castle and 10 minutes from the Anthropological Museum. Therefore, according to the network of resorts, it is a great option for those who are going to visit the Mexican capital, especially Brazilian tourists. But not only that.
The property offers a gym, children’s area, lounge, art gallery, six restaurants and the largest wine cellar in Latin America, with up to 2,000 wine labels. The accommodations are luxurious suites, equipped with air conditioning, TV, minibar, safe and spectacular views of Mexico City. In addition, all environments President Intercontinental Polanco have wifi.
El Cielo Winnery Resort
Located in Valle de Guadalupe, northern Mexico, El Cielo Winnery Resort is one of the most sought-after accommodations by Brazilian tourists. Unlike the others, this resort’s accommodations are cozy villas overlooking lakes and mountains. It’s even on the wine route in Baja California, a region known for producing the drink. Therefore, it is a boutique hotel that offers unique wine experiences.
In addition to the exquisite dining and wine experience, El Cielo offers luxurious suites designed for both couples and groups. In addition, your accommodations have a beautiful view of the nature in the region. And because they are villas, they offer a lot of privacy for the guests.
Mexico resort network
Despite the fact that its actions on these five units are aimed at attracting Brazilian tourists at the moment, the network of resorts in Mexico is wider. Grupo Presidente currently has 21 hotels, almost all owned and some managed. Most of the hotel complexes are located in paradise destinations in the Caribbean, Mexico City and the Guadalupe Valley. In addition, some of its units are operated by major global brands, such as Hyatt and Marriott, also located in Mexico.
Presidente InterContinental® resorts are the group’s luxury units. The Holiday Inn® and Staybridge Suites® brands form the mid-range hotel segment. While Kimpton Aluna Tulum represents the boutique hotel segment, which should gain another unit in November, with the opening of a second luxury boutique hotel, in San Miguel de Alende, also in Mexico.
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