Gruta do Lago Azul, one of the attractions of the municipality of Bonito –
The Mato Grosso do Sul Tourism Foundation (FundturMS) is a partner of the Inspira Ecoturismo International Seminar, held by Sebrae/MS. Through the Polo Sebrae Ecotourism project, the event will take place between May 18 and 21 in Bonito – a destination considered a world reference in the segment.
For Bruno Wendling, CEO of FundturMS, ‘Inspira’ will be an important event for the entire production chain to discuss ecotourism, nature tourism, conservation, new trends in nature tourism, product improvement, innovation and exchange of experiences.
“It is an event that will bring businessmen, public managers, important people from the national and international market, such as representatives from Costa Rica, Peru and Chile, to assist in discussions and concepts about ecotourism. The idea is to work on improving the activities in our country so that we can strengthen ourselves and, of course, show Brazil that Mato Grosso do Sul is a reference in ecotourism and adventure tourism on the continent and in the world” , he said.
One of the top tourist destinations in Mato Grosso do Sul and voted the best ecotourism destination 16 times by the magazine Viagem e Turismo, in addition to its lush landscapes, Bonito has built a solid model for sustainable tourism management. Some examples are the creation of a single voucher with payload control, implementation of the Security Management System (SGS) in attractions and strengthened governance in the Municipal Tourism Council.
“Inspira Ecoturismo will strengthen the tourism segment as a whole and Bonito is the ideal city to host this type of promotion. It is one of the main destinations in Mato Grosso do Sul, it is an international reference in ecotourism and has an active local administration. Sebrae has always supported the professionalization of the sector in the municipality and the seminar is another action in that sense”, says the Chief Inspector of Sebrae/MS, Claudio Mendonça.
During the four days of the event, talk, workshops and lectures with specialists, in addition to technical visits to destinations in the region and business meetings. The workshops and panels will be broadcast live, online, via the Sebrae/MS channels. The program also includes the official launch of the reference pole and knowledge dissemination in ecotourism, the Sebrae Ecotourism Pole.
Topics covered at Inspira Ecoturismo are safety in adventure tourism, market strategies, government policy, sustainable tourism, innovation, local development and sustainability. There will also be exhibitions and panels on entrepreneurship within ecotourism.
FundturMS and the Brazilian Association of Tourism Operators (Braztoa) will present the workshop “Market Strategies in Ecotourism” on Wednesday (18). Promotion and commercialization for destinations and companies. Examples of dissemination, commercialization On e offline and the results achieved by the institutions.
The workshop aims to disseminate the importance of collecting, organizing and using data to guide or ratify public or private strategies and actions. Participants will also have the opportunity to understand how to build a digital positioning strategy in tourism.
More information about the event and the entire program can be found on the website. www.inspiraecoturismo.com.br† The aim is to provide participants with knowledge sharing, business opportunities, networking with professionals and references from activities in the area. All this with the aim of inspiring and stimulating entrepreneurship, innovation and activity among managers related to tourism activities in destinations with a vocation for sustainable tourism.
Sebrae Ecotourism Pole
The Pole aims to produce and disseminate content for entities, entrepreneurs, managers and others interested in the theme of ecotourism so that they can understand and carry out actions in their reality in a practical way – thus contributing to the construction of more sustainable bases in tourist destinations in Brazil. †
For many Brazilian destinations, ecotourism and nature tourism are opportunities for development. To better exploit this potential, business and public sector managers need guidance to make destinations and businesses more competitive and sustainable.
*Cwith information from the Sebrae/MS advice
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