10 tourism initiatives for marine biodiversity

Botos da Barra Project, from Tramandaí (RS), is one of the initiatives supported by Fundação Grupo Boticário. Photo: Ignacio Moreno (CECLIMAR/CLN/UFRGS)

The search for more authentic experiences, outdoor activities and more contact with nature will be one of the major trends in tourism in the coming years. In order to encourage sustainable companies that can promote the conservation of biodiversity in coastal marine regions and that also move towards these expectations for tourism, the Boticário Group Foundation for Nature Protection has selected ten projects to start from this year technical and receive financial support.

Responsible tourism solutions developed in the Northeast, Southeast and South regions of the country are among the 19 nationwide initiatives selected by Camp Oceano, providing a total of BRL 3.7 million in funding over the next three years. aid will be granted. In addition to tourism, solutions were also supported to reduce pollution at sea and mitigate the effects of the climate crisis in coastal areas.

“Developed through co-creation, with training and mentoring to improve ideas, the Camp Oceano projects have shown the potential to generate positive and lasting impacts for the conservation of our coastal and marine habitats, through tourism, science, education, economic development and community integration”, evaluates Omar Rodrigues, senior manager Engagement and Institutional Relations at Fundação Grupo Boticário.

tourism and conservation
Botos da Barra project

Northeastern Region

Most supported projects are located in the Northeast. Of the six outstanding initiatives in the region, two are em Pernambuco. The Coalition for Corals is a scientific tourism program to integrate the local community of Porto de Galinhas in solving reef degradation and the demand for new tours. Conducted by BioFábrica de Corais, the project aims to implement a reef recovery program divided into four management programs: coral transplantation, mapping and monitoring, diseased colony recovery, and educational experiences.

all the project birds of noronha seeks the convergence between tourism activities and the promotion of conservation actions in the Fernando de Noronha archipelago. Operated by the Espaço Silvestre Institute, it aims to preserve the greatest diversity of seabird species in Brazil, in addition to boosting the local economy, science, communication and social engagement.

By João Pessoa (PB), the coral I care for is an integrated and participatory management model to help nautical tourism people and entrepreneurs conserve Paraíba’s coastal reefs, using interactive digital technology and environmental awareness campaigns. The goal of the solution, developed by the Association for the Development of Science and Technology (Scientec), is to promote responsible and sustainable tourism, with an emphasis on monitoring ecosystem health and ongoing user involvement in conservation measures.

conservation tourism
Project How to turn towers to the sea?

in Cear, an initiative of the Association for Research and Preservation of Aquatic Ecosystems (Aquasis) is one of those selected. The project Know to keep aims to promote responsible tourism in the municipality of Icapuí, with the aim of strengthening community tourism, and enabling an orderly visit for observation and experience through a participatory tourism plan. The project will provide technical and legal support to various social actors and promote the strengthening of tourism activities for the conservation of manatees and migratory birds, endangered species and their natural habitats.

The project Discover the ocean on the trail of sea turtles, from the Maraú Peninsula Sustainable Development Institute, from Bahia, integrates a series of local actions to connect the tourist trade, residents, tourists and government agencies, to reduce the pressure on natural resources caused by the turmoil of tourism. It works from the diffusion of oceanic culture through educational tourism circuits and the development of an application that connects people and businesses to the conservation of the ocean and turtles.

Prepared by the Reef Conservation Project, in Alagoasthe solution Promoting Ecotourism in the APA Costa dos Corais aims to promote participatory tourism in monitoring the coral reefs of the largest coastal marine conservation unit in Brazil. The process involves training tourists and enabling them to collect data during snorkeling trips. A team of researchers will undertake quarterly expeditions to compare and validate the data collected by tourists.

Region South

Two solutions will benefit marine tourism on the north coast of Rio Grande do Sul. An initiative of the aquatic mammal studies group of Rio Grande do Sul (Gemars), the project How to turn towers to the sea? aims to present and virtually observe the marine fauna in Torres. It also plans to draw the city’s attention to the coast through the implementation of wolf and sea lion-watching tourism, without necessarily being on board.

tourist towers
Project How to turn towers to the sea?

O bar buttons, another Rio Grande do Sul project that will receive financial support from Fundação Grupo Boticário, is a solution to boost conservation-related community tourism in Barra do Rio Tramandaí. Through participatory methods of qualification and awareness of local actors, the valorization of services and the scenic beauty of the landscape, the NGO Kaosa project aims to be a catalyst for the sustainability of fishing and coastal communities.

harbor porpoise conservation
Botos da Barra project
tourism conservation dolphins
Botos da Barra project

Conducted by the Educational Foundation of the Joinville Region, the project Caminhos do Mar – Nature tourism for the conservation of Babitonga Bayin Santa Catarina, aims to promote onboard tourism to observe wildlife such as porpoises, the smallest dolphin in the world and in danger of extinction. The project aims to generate the technical basis for the development of activities and to transfer the generated products to a network of collaborators, including young people undergoing technical training in tourism. The generated products have great potential to be converted into government policy.


One of the supported projects will be developed on the north coast of So Paulo. The solution Diving with Mero, of the Terra Viva Environmentalist Association, is committed to developing technology for the production of groupers in captivity, establishing protocols for the management of juvenile individuals, mapping areas suitable for release, repopulation and stimulation of the megafauna-observation tourism. The grouper can reach a length of three meters and more than 400 kilograms. The project provides training for traditional communities, promotes ocean culture, facilitates grouper observation tourism and strengthens surrounding communities.

porpoise tourism conservation
Botos da Barra project


Leave a Comment